adamAdam R. Kahn serves as Group Event Director, Project Summit & BusinessAnalystWorld, as well as Publisher of BA Times for Diversified Business Communications (DBC). A graduate of Northeastern University (M.S., 1996) and Hofstra University (B.A., 1993) Mr. Kahn joined DBC in 2006. Over his career he has spent the past 11 years working in event, conference and publishing management capacities at IIR, IMARK Communications and Key3Media (formerly ZD Events) managing a variety of industry specific brands/products including: ProjectWorld, Symposium on Healthcare Design, Projects@Work, Linux Business Expo, ASP Summit, COMDEX, Networld+Interop. Prior to his event and conference experience, Mr. Kahn worked in Student Affairs managing student activities, residential life, judicial affairs, and career services at several New England based Universities and Colleges.
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Social Networking. What is the Value?

The national media has been spending a lot of time talking about Twitter and other social networking sites. I guess when famous faces like Shaq and Britney Spears start tweeting, it's bound to get attention. We're proud of the community we've developed on BA Times and we want to continue to provide options for you to connect to our online community. As such, you may have recently seen and even participated in our poll regarding Social Networking. 

Here are the BA Times Poll Results:        

Social Media Website                                                          % of Use
Facebook                                                                                30%
LinkedIn                                                                                   42%
MySpace                                                                                 4%
Twitter                                                                                     15%

We'd like to add BA Times visibility on the Social Media sites you frequent. However.  we really want to understand how you use these sites on a professional level. Therefore, this blog isn't about offering my opinion on the value of Social Media/Networking, but, rather, asking you, our valued subscribers, how you value and use these sites?

I'd love to get some comments from this blog and start a dialogue among our community to really analyze how you use these sites. With that input we can continue to support your needs in the most efficient and meaningful manner possible.

I look forward to your feedback and will share your comments in future blogs. I'll also be asking for your further input to make sure we cover all the areas that you might find interesting and important in your career.

Best Regards.

Adam R. Kahn
Publisher, BA Times

© Illustration Copyright 2009 Walt Handelsman, Newsday

Comments (7)Add Comment
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written by John Argentiero, April 21, 2009
FWIW, I don't see the value of BA Times presence on Social Networking sites. The email newsletter provides a meaningful update of good articles. (I haven't checked if there's an RSS feed, but that would be nice too.)

On LinkedIn, there may be some value in networking with other BAs, but there are other groups that do the same thing. (On Facebook, I'm less interested in mixing business and pleasure, and would be less inclined to join.)

The question to ask is "what's the value proposition of another access channel?" Personally, I come to BA Times for the articles. I don't need another two or three channels through which to access those articles. Hope that's helpful.
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written by Steve Partridge, April 21, 2009
I would be interested to know some additional information around the numbers posted.

The numbers as posted are interesting on their own but aside from Twitter crushing the MySpace, the numbers are not surprising.

Now correlate these number with geographic location and age and I think they become more interesting, and if all things are equal the numbers are eye opening and contradict similar studies. http://technomarketer.typepad....-face.html

Given the MySpace numbers compared to FaceBook, my guess is the responses came mostly from Canadians since we tend to favor FaceBook over MySpace. And on a bigger limb I would say the dominant age group for responses was 25-35. I would love to be proven wrong!
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written by Suzi Barnes, April 21, 2009
I agree with jargent. I don't see the value in having a professional networking groupin a social networking environment. There are BA and Requirements Gathering professional networking groups on LinkedIn, so adding another one there doesn't seem to promise much additional value add. I also agree with jargent that I'm not inclined to mix business and social networking.
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written by Mirela Pirlea, April 21, 2009
I do see the value of BA Times joining LinkedIn.

It will be interesting to define the strategy of joining LinkedIn: Why Ba Times wants to join a professional social network ? What do you want to offer to the BA community ? (professional developpement information, tools, a place where BA and recruters can meet etc.) Which category of BA do you want to link with ? Do you target BA in USA / North America / the whole world etc. From my point of you it is important that you do this thinking before you put your offer on LinkedIn.

Yes the are other BA groups on LinkedIn but they just offer a communication plateform for BAs. BA Times can bring more : an interactive link between BA Times and BA community.
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written by Abbas Hayat, April 22, 2009
"There are BA and Requirements Gathering professional networking groups on LinkedIn" ... okizusca, can you please direct me to a few.. i'm a keen follower (albeit a relatively less experienced BA from Dubai. cheers!
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written by Jonathan Malkin, April 23, 2009
How about publishing articles publicly and not requiring login? This would allow people to subscribe to rss feeds and would enable greater google visibility.
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written by Audra Head, August 05, 2009
I am a follower of many individuals from Agile enthusiast and coaches to a couple of BA professionals on Twitter. I love following them and getting daily messages that add value to my everyday life and supplement the articles and information that I receive on BA Times so I think it is appropriate to have a presence on Twitter. I agree with jmalkin about not requiring login to the site for greater visibility too.

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