Sunday, 02 March 2008 05:58

Struggling to Define Business Analysis and the Role of the BA.

Written by  Maria Murphy
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There is still a lot of debate in business analysis circles around what our role is, and what is offered by the various organizations, representing and supporting business analysts. Is the role all about requirements analysis? Are we just interested in IT and systems analysis or are our practitioners focused on the broader business and processes? Is certification of business analysts the answer?

I came across an interesting article forwarded to me by some information architecture friends. The article on the discipline and role of Information Architects (IAs) was written by Jesse James Garrett in 2002 and the issue of defining the roles of information architects that they were struggling with back then, are very familiar issues that we are now facing as BAs. If you enter the phrase "defining the damn thing" in Google you can still find remnants of that debate.

Garrett argued that there is a discipline known as information architecture as well as a role known as information architect and that they evolved hand in hand, but that the time had come for change. Similarly, just as there is the discipline of business analysis, there is the role of the business analyst.

If we define the discipline based on the role then we may potentially be too broad, as the role of a BA varies from organization to organization and encompasses BAs working as commercial, process, financial, technical and systems analysts. Organizations representing business analysts are looking to certification or accreditation as a way of defining the role, and bringing in some level of standardization in order to decrease ambiguity in the marketplace. Garrett, however, cautions that if we go down the track of defining the role we inevitably threaten someone's sense of identity. If the BA's role differs from the organization's job description, then does it follow that they are not business analysts?

Alternatively, if we define the role based on the discipline, then whatever the field of business analysis is, those who are specialists in this field are business analysts. This definition however could, in practice, become too narrow. The potential to be "boxed in" may result in BAs having little influence or control over important aspects of projects, where BA competencies and capabilities are of great value and add strategic value to organization goals and objectives for process improvement.

As a BA I'm more often involved at a strategic level.  Rather than my involvement with projects ending with the delivery of requirements, I'm utilized throughout the project: I bridge the gap between the business and the technology team; review processes and operations; as well as investigating and advising on the project's impact and dependencies on other systems and programs initiatives across the enterprise.

All this activity means my role is not easily defined. This is not because I'm trying to be all things to all people (the Project Manager, the Business Analyst and the Systems Architect) or take over another project team member's role, its more a reflection of the discipline of analysis being increasingly seen as a core capability and that the frameworks and tools used for analysis can be drawn upon for expertise throughout the life of the project, and through all the programs across the enterprise.

In short, as a business analyst I do lots of things. Don't put me in a box or label me and don't predefine what I do ... it limits the possibilities for my involvement to add value within projects, between projects, across programs and across the enterprise.

Garrett suggests that we seem to be at an impasse in the definition debate:

 "Any definition broad enough to encompass the role is too broad to foster useful discussion of the discipline; any definition narrow enough for the discipline is too narrow for the role....basing either definition on the other means one is going to be insufficient. Trying to do both at once isn't working, producing a classic chicken-and-egg problem".

This is where our business analysis "Community of Practice" can come together to shape the future of the profession. We should define the scope of what is business analysis as a discipline. Once we achieve this end, this will empower us to look at what the discipline offers in the way of frameworks and tools to interested practitioners, as the specialists in this field.

Ultimately, the definition, role, responsibility, and the future of BAs will be determined not by us, but by organizations that will base their decisions on their resourcing needs. It is therefore up to us as a Business Analysis Community to continue to promote what we do and how we do it, and share our knowledge, understanding and expertise within the community. By doing this as a community, we can go out to organizations and showcase the capabilities and competencies of business analysis. This will show the value of the discipline regardless of the role within the organization.  Instead of prescribing what a business analyst is or isn't, let's talk about our frameworks, our theories and what tools are out there to get the job done.


Maria Murphy is an experienced business manager and information and communications specialist. She has over 10 years senior management experience within the commercial environment, medical/pharmaceutical industry, not-for-profit organizations and government. She has experience with managing large federal government contracts and project management of large scale ICT business system reviews, development of requirements, systems planning and change management.

Maria is the Regional Lead for a Business Analysis at SMS Management and Technology and provides advice to her colleagues on developing requirements specifications for appropriate IT systems to support clients' programs and initiatives. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Read 4029 times Last modified on Tuesday, 27 March 2012 13:46

Comments  

 
0 # Marc Larkin 2008-03-03 11:48
Perhaps we need to speak of multiple business analysis roles filled by people skilled in relevant aspects of the BABOK and who self-identify as BAs. It recognises a coherent body of knowledge, accepts the diversity of the roles that BAs are employed in, and yet provides allows the discussion and identification of business analysis roles within a cohesive framework. (Th is was a more useful observation, but the site won't let me post a 190 word comment)
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0 # Mayank 2008-03-03 18:29
Business Analysis, overall as a field, is slowly becoming an integral part of an organization, but still the grey areas do exist regarding their roles and responsbilities within the organizational framework and this is the biggest challenge for BAs like us. Once these grey areas are resolved, things will be better for us as well.
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0 # Matthew Hodgson 2008-03-04 13:37
So long as the discussion continues as a healthy debate and not a means for arbitarily defining us as BA = BABOK (because BAs are certainly more than just BABOK) it will continue to challenge the way we think about what we do, who we are, and how we can communicate it to others. Perhaps, in the end, it's not about resolving the grey, but communicating what we do know about 'this is who we are'. M
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0 # John W. Brand 2008-03-09 05:06
Murphy's quote of James Garrett, "Garrett, however, cautions that if we go down the track of defining the role we inevitably threaten someone's sense of identity. If the BA's role differs from the organization's job description, then does it follow that they are not business analysts?" struck a chord with me. My own duties and responsibilitie s as well as many other BAs I have talked to are much broader in scope than what IIBA proposes. In the eyes of my employer I am a BA.
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0 # Kevin Brennan 2008-03-10 05:07
In version 2 of the BABOK, the definition of a business analyst is "a practitioner of business analysis". The BABOK, in Garrett's terms, is seeking to define the discipline of business analysis, not the role that people who perform business analysis play within their organization. However, I do have to comment on one thing I find odd. You complain about being "boxed in" and suggest that we're somehow limiting your role, but all the examples you give of things you should be doing are things that the BABOK explicitly defines as part of business analysis! Most of the people I've talked to about it find that we're helping them expand their role, not shrink it, and I'm curious as to why you feel the other way.
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