Cracking the Code on Requirements Definition
Why It's More Important Now Than Ever

Tired of seeing mind numbing statistics that continue to cite requirements as the root of all software project failure?  Despite the proliferation of requirements management technologies, requirements problems persist.  And, as application development processes increase in complexity, the requirements problem continues to grow - it costs software delivery organizations more than ever before in terms of budget, time-to-market, business value and customer goodwill.  You may think you’re managing your requirements, but the burning question is:
                                                                       
What if you’re managing the wrong requirements?

Requirements definition goes to the very core of application development – it is the underlying key to project success or failure, yet it is the single most neglected discipline within software development.   Join us as we explore and expose:

• The hidden costs associated with poor requirements – it’s much worse than you think
• Why traditional approaches to defining applications fail and will always fail
• Modern advances in requirements definition - how simulation and prototyping are different from what you do now and why it’s worth trying

Defining software requirements is a source of pain for most organizations – but for smart teams, it can be the area of greatest opportunity.   Join us to learn more, and start defining the real requirements, the first time.

Jonathan "Kupe" Kupersmith, Director, Client Solutions, B2T Training, possesses over 12 years of experience in software systems development. He has served as the lead Business Analyst and Project Manager on projects in the television and sports management and marketing industries. Additionally, he serves as a mentor for business analysis professionals and has implemented various business analysis best practices. Kupe was the first, and is the current, president of the Atlanta IIBA chapter. He is a Certified Business Analysis Professional (CBAP) through the IIBA and is BA Certified through B2T Training. Kupe is a connector and has a goal in life to meet everyone!

David Walker is a Product Owner and Requirements Definition & Management (RDM) Evangelist at Borland Software. He has over 12 years of experience in product management, marketing, project management, and business analysis in the areas of requirements solutions and complex business systems. David began his career in banking, defining and implementing large scale, financial services and investment management applications. He later came to Borland through the acquisition of Starbase and Technology Builders Inc. where he had been a key player throughout the evolution of the Borland® CaliberRM® product. David holds a Bachelor of Science in Economics from Trent University, Peterborough, ON.

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