“Venturing into the market” by actually meeting the clients, having discussions, building rapport that allows the Business Analyst a view into their needs and “nice-to-haves” helps to forecast the trends. It also aids in getting a 360⁰ view of the current scenario that enables business units think well in advance to cater to customer needs. A living example of such innovations can be found with the whole range of apps (applications) that are being introduced to the customers at the rate of one app a minute.
Though technology is only a way to get closer and interact with the customer instantly, it is the idea that is the driving force behind these innovations. Ideas coupled with proper analysis (here comes our Business Analyst who has now gained insights into the real world keeping in mind the goals of the organization) will boost the growth in a dramatic fashion be it in increasing customer satisfaction levels or helping in increase the customer base that will in turn boost revenue growths.
The whole concept of venturing into the market or analyzing on the go should be an on-going process to keep up with the pace of the growth momentum and business analyst skills can be largely utilized into this area along with the skills of a product analyst.
Please don’t get me wrong as I am not suggesting that the business owner or the product analyst must be replaced by a Business Analyst- all that I am trying to suggest is to utilize the analysis skills of a Business Analyst to help the Business owners/product analysts come up with innovative ideas to MOVE FORWARD! After all “COLLABORATION” is the key to success in any organization- Agree?
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