Key learning points:
- Think user experience isn’t important, think again. Hear Maria Amuchastegui explore user experience in the latest IIBA podcast.
- What is user experience and why is it an important field for business analysis professionals to understand?
- The digital transformation is taking place and UX helps bring business solutions to life.
Maria Amuchastegui is an IT consultant and educator. She teaches business analysis and data analytics. She was one of the contributors to version 3 of the BABOK.