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IIBA Podcast Episode 7: Data Business Analytics

Episode 7: Data Business Analytics with Laura Paton

Key learning points:

To take a deeper dive on the current state of data analytics and share how the new IIBA products will help BA professionals capture the opportunities provided by business data analytics.

Listen here:



Laura Paton
Business analysis thought leader with over 30 years of in-depth project management and business analysis experience across numerous industries. Passionate about helping organizations and individuals mature and improve their BA skills and practices. Founder of BA Academy, Inc. an online training academy for business analysis. In addition to decades of hands-on practitioner experience – Laura has been an instrumental contributor to the professional community as follows: For the Project Management Institute (PMI): * Chair/author for The PMI Guide to Business Analysis * Chair/author for Business Analysis for Practitioners: A Practice Guide * Harmonization Team Member for The Standard for Portfolio Management 4th Edition * Subject Matter Expert Reviewer for Agile Practice Guide * Reviewer for A Guide to the Project Management Body of Knowledge (PMBOK® Guide) 6th edition For the International Institute of Business Analysis (IIBA): * Chair/core team author for A Guide to the Business Analysis Body of Knowledge (BABOK® Guide) v3 * Project manager, BABOK® Guide v2 * Chair/writer for The Introduction to Business Data Analytics: A Practitioners View * Chair/writer for The Introduction to Business Data Analytics: Organizational View * Head of New Product Development 2011-2014, Product Manager Consultant 2018-2019 * Past chapter VP of Education and Professional Development (Raleigh, NC)