Monday, 09 February 2009 18:00

Seven Tips for Managing Your Online Reputation

Written by Dave Wilmer
Rate this item
(0 votes)

In a competitive job market, a polished professional reputation can make or break someone's chances of landing a coveted position. And since the word google became a verb, that reputation includes information that can be found online. This is particularly true for IT professionals who are evaluated on their technical savvy.

As a growing number of employers search the Internet for information about job seekers, it's become more important for applicants to actively monitor and maintain their professional reputations online. The current economic environment has made hiring managers increasingly cautious, and any information that raises a red flag can quickly take candidates out of consideration for a job.

Following are seven practical tips to help you manage your digital imprint

  1. Take stock. Discover what information about you -- if any -- already is online by performing a search using popular search engines. If you discover an item that you wouldn't want hiring managers to see, ask the person who posted the information or website administrator to remove it. Similarly, untag any inappropriate photos of yourself.
  2. Activate privacy settings. If you belong to social networking sites or have a personal blog, adjust your privacy settings so you control who has access. 
  3. Exercise discretion. When interacting online, be selective about which venues you participate in and who you allow into your personal and professional networks. If you regularly contribute to blogs or forums, give thought as to how your statements may be interpreted by those outside your community. Consider using a pseudonym if you wouldn't want a potential employer to see your posts. You can use BlogPulse or Technorati to track online conversations about you or your sites.
  4. Network wisely. When using professional networking sites such as LinkedIn to look for job opportunities, behave graciously with everyone you encounter and follow posted protocols. Thank anyone who assists you, and be sure to return the favor when possible.
  5. Stack the deck. Business information websites such as ZoomInfo allow users to post information about themselves, so consider including details about your professional involvement and qualifications on these types of forums.
  6. Share your insights. Posting useful advice and commentary on industry forums and authoring online articles in your area of expertise can add to your credibility.
  7. Monitor the conversation. Set alerts using Google or other tracking services under your name so you receive an e-mail notification every time something new is said about you online.

Professionals should always post prudently -- not just when they're looking for work. The business world is more transparent than ever, which means people need to be aware that what they say and do online can have both positive and negative consequences.

Dave Wilmer is Executive Director of Robert Half Technology, a leading provider of information technology professionals. Robert Half Technology offers online job search services at For additional tips on conducting an online job search, download a free copy of Search Smarts: Best Practices for Conducting an Online Job Search at
Read 6959 times


0 # Chinedu 2009-02-12 05:16
Very informative article about the importance of ensuring your online reputation is good. This article piqued my curiosity to search my name on Google, and I was shocked to find out that my profile exists on sites i never heard of. This article is definitely useful, and I will make it top priority to scan the internet regularly for my online presence. THAN K YOU!
Reply | Reply with quote | Quote
0 # Aaron Gothelf 2009-02-12 07:02
Dave, Right on! Job hunting in 2009 is different from job hunting in 2007 and very different from 1997. Technolog y has evolved and must be used; you have to take stock of your reputation and control it. This way you avoid damages and enhance your positive exposure. There's no other way today. Thanks! Aaron Gothelf New Jersey
Reply | Reply with quote | Quote
0 # soundira rajan 2009-02-25 01:57
Hi, Many of us think that by posting crazy think on the internet will attract ppl, but the fact is it annoys people By reading it or seeing it. As rightly pointed out while using site like linked in, one should be very cautious and should be aware what exactly what he/she is posting. The language used should be professional. It was a good piece of information. T hanks, Sounder
Reply | Reply with quote | Quote
0 # Brand Reputation 2011-04-20 14:05
Great Tips on managing your online reputation. Its interesting how many people don't also take into consideration there online reputation when also using a lot of the social network sites escpecially when they are in the social media industry and have their profiles shared with people in their work environment as well.
Reply | Reply with quote | Quote

Add comment

Security code

© BA 2016

DBC canada 250