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Five Critical Issues that will Define the BA Profession in the Next 10 Years

Well, loyal readers, John Dean didn’t set me off with his recent column (insufficiently fascist, entirely too rational), AND I want to think about what he said before deciding to respond.  This means we can take our discussion about BA and Identity Systems back to the highest level, before we diving for the next drill down (I know, I promised a drill down, AND this is more fun). 

In this case, the highest level issue that comes to mind regarding Identity Systems has to do with “executive sponsorship” for a national consensus on the requirements for such systems.

The ONLY source of executive sponsorship powerful enough for BAs to succeed in Identitying System Requirements are the people themselves, and yet the people (as a whole) rarely rally to a transparent process for the common good, which is exactly what we are proposing.  When the people do rally, the effect is immense.

Let’s face it – half the time, a BA can’t even get quality requirements on projects where the stakes are much smaller than for a National Identity System.  Commonly accepted “project failure” symptoms, such as Failure of user acceptance, Failure to deliver mission critical function, Missed deadlines, Over budget, Poor requirements documentation, Scope creep, etc. sound like Project Management problems to outsiders and executives. 

Most BAs know that these failures are really due to organizational resistance (including stakeholders and IT people) to the BA process.  As the famous joke goes:

Q:  How hard is it to deliver on time and under budget?

A:  It’s easy, how much must I spend by when?

Time and money are very important, but not if the what you are building gets lost in opaque, non-transparent petty politics.  The root problems tend to be deeply human ones, revolving around self respect, conflict avoidance, territoriality, work avoidance, organizational tribalism (silos and secrecy), fear of change, lack of trust and much more. 

To these deeply human issues, let us not forget simple corruption, which is less emotional and more premeditated, and cringes in the light that BA practice can bring.

This suggests the Five Great Challenges to our profession.  These are the issues that will define our profession, and will decide if BA can make a difference.  We believe that we can increase project success and reduce the overwhelming waste and failure rate that is currently an accepted part of the world of projects.  Will everyone else?

Will the society at large empower BAs to operate at the level of professionalism required of (say) accountants (transparency, completeness, accuracy)?

  1. Given the importance of the what in a project, will PMI agree that BA must precede projects, and BAs must be at least peers with PMPs, instead of answering to their time and budget needs first?
  2. Will the earliest CBAPs actually be a credit to the profession?  Will they generate successes, and word of mouth, to help boost the profession, or will they have the same outcomes as everyone else?
  3.  Can the society at large understand the BA process well enough to understand why they want to support it?
  4. What, if any, are the rules for public disclosure of private malfeasance?  There are such standards for lawyers, doctors, accountants, etc.  What will ours be?
  5. What, if any, are the rules for public disclosure of private malfeasance?  There are such standards for lawyers, doctors, accountants, etc.  What will ours be?

Mere certification cannot resolve these issues, but it is a good start.  If you believe, like I do, that BA must rise in our society, please contact me with your ideas. We must lead, or continue to follow, and I for one am tired of being an armchair quarterback.

Thanks for being my reader, if this inspired you at all, please make a comment, so BA Times can know that we care.

Have fun!

What are your favorite BA-related books? Why?

OK, so we’ve all heard of the Business Analysis Book of Knowledge, and some of us have read part or all of it. But there’s got to be more to reading about business analysis than the BA Bible. And I want to find out what I should be adding to my BA library. 

What are your favorite business analysis books (besides the BABOK, that is)?  Are there books you would tell others to avoid?  Why?  Have any made a real difference in the way you work?  In the way your organization works?

I, and I’m sure others, look forward to your recommendations.

An Examination of BA and PM Skills Profiles

In the previous article I set the stage for additional comments on the inevitability of the morphing of the business analyst (BA) and project manager (PM) into a single professional that I labeled the “BA/PM” for lack of an appropriate position title. Requirements gathering and management was the thread in that article that inextricably links the BA and the PM in the Agile Project World.

In this article I want to look under the hood of this new professional that I am calling a BA/PM. Using the PMI PMBOK and the IIBA BABOK I will list the skill and knowledge profiles of the BA and the PM. A comparison of those two profiles will show remarkable similarity between the two. This should come as no surprise to anyone and will further support the creation of the BA/PM professional, at least in the agile project space if not the entire project space.

My hope is that I will have captured your interest and attention enough for you to share your thoughts and ideas whether you agree with me or not. I welcome opposing positions and the opportunity to engage in public discussions.

BA and PM Skills and Competencies

The following table presents a high-level comparison of the skills and knowledge of the BA and the PM as derived from the BABOK and the PMBOK.

skillschart.png

Is it any surprise that the two lists are nearly similar? From the perspective of the BA all of their work is done as part of a project and so they must have all the skills of a PM to match the complexity of the projects they manage. From the perspective of the PM, not all of their projects will have a BA component but they must have at least a working knowledge of the BA skills.

Assessing Proficiency Levels

Once a BA/PM position family is in place, the BABOK and PMBOK columns will be replaced with the position family,  and the column check marks will be replaced by the minimum proficiency levels as defined by Bloom’s Taxonomy, which is shown below:

Level 0:          I never heard of it.

Level 1:          I can define it.
1           Familiar with the terminology
2          Understands the basic concepts

Level 2:          I understand what it can do.
1                    Knows how it is used
2                    Can explain key issues and benefits
3                    Understands organizational relevance

Level 3:          I have limited hands-on experience.
4                    Has a working knowledge of basic features and functions
5                    Aware of relevant standards, policies and practices
6                    Requires assistance and supervision
7                    Can apply it in a limited (homogeneous) environment

Level 4:          I have extensive hands-on experience.
8                    Knowledge of operational issues and considerations
9                    Understanding of benefits and drawbacks
10                Working knowledge of relationships and integration
11                In-depth knowledge of major features, functions and facilities
12                Awareness of usage in other environments
13                Can work without assistance or supervision

Level 5:          I can adapt it to a variety of situations.
14                Theoretical background and understanding
15                Expertise in all major features, functions and facilities
16                Experience in multiple environments (heterogeneous)
17                Knowledge of and contribution to “best practices”
18                Ability to consult and coach others

Level 6:          I am recognized as an expert by my peers.
19                Extensive experience in multiple/complex environments
20                Industry and marketplace perspective
21                Historical and future perspective
22                Influencing wide or high-impact decisions and initiatives
23                Leadership on architecture, policies, strategy and “best practices” 

In order to be proficient at say, level 4, there must be visible evidence that the 10th through 15th behavioral characteristics are present in the person’s work habits. Neither the BABOK nor the PMBOK offer enough detail to assign a minimum proficiency level to each skill. Until there is a standard BA/PM position family, the need for a skill is just noted without a proficiency level assigned. In constructing this table, I started with the PM skills profile I developed, beginning with PMBOK and factoring in client contact for the past 20 years, and supplemented it with added skills and knowledge as noted in BABOK.

Professional Development of the BA/PM

With the need for the BA/PM professional firmly established let’s take a quick look at the BA/PM professional development program. The first piece of this puzzle is to define the BA/PM position family. Neither BABOK nor PMBOK has anything to contribute to defining the BA or PM position family. Here is my first take on that definition.

  • BA/PM Team Member
  • BA/PM Task Manager
  • BA/PM Associate Manager
  • BA/PM Senior Manager
  • BA/PM Program Manager
  • BA/PM Director

I intend to define these more precisely in a subsequent article and to suggest a professional development program structure for consideration.

Putting It All Together

I would certainly like to hear your thoughts on the BA/PM professional. I’m sure we could have a lively discussion. I promise to respond personally to every email and to incorporate your thoughts in succeeding articles.


Robert K. Wysocki, Ph.D., has over 40 years experience as a project management consultant and trainer, information systems manager, systems and management consultant, author, training developer and provider. He has written fourteen books on project management and information systems management. One of his books, Effective Project Management: Traditional, Adaptive, Extreme,3rd Edition, has been a best seller and is recommended by the Project Management Institute for the library of every project manager. He has over 30 publications in professional and trade journals and has made more than 100 presentations at professional and trade conferences and meetings. He has developed more than 20 project management courses and trained over 10,000 project managers.

Getting Back To Basics: Third Fundamental – Identifying Your Sources

In April, I began a series of articles devoted to helping professionals wade through the sea of available business analysis information currently flooding the marketplace and focus on just the essentials. I like to think of it as Business Analysis Unplugged, my own personal back-to-the-basics world tour. 

April’s article discussed the importance of understanding your organization’s overall business goals, and May’s piece covered how to create a common vocabulary among your project team. This month, for my third in the five-article series, I’d like to discuss something that can often get overlooked in the business analysis process: properly identifying the sources from which you will eventually extract your requirements.

Labeling
When we’re kids, we’re told that labeling people is bad. Well, this is good advice in life, but not necessarily in business analysis. The fact is, properly identifying and affixing your sources to specific categories is essential for planning and successfully extracting requirements. Although there are none that are set in stone, three common categories that I’ve used to label sources on past projects include: Customers, Users and Additional Materials and Experts. In this example, all of your sources would fit into one or more of these three buckets:

Customers
A customer is the person or group, internal or external to your organization, likely to pay for the products and services produced. This category can be further refined to include subcategories such as sponsors and champions, or domestic and international customers. The further you’re able to refine your categories, the better.

Users
A user is the person or group who is ultimately responsible for interacting with the products or services produced. Like customers, there’s definitely room for further refinement here. For example, direct users may touch and manipulate the system on a daily basis, while indirect users may simply request monthly or quarterly reports. Both groups will yield distinctly different requirements.

Additional Materials and Experts
This category is more than just a fancy name for Other. It could include additional individuals or groups with influence on the project, such as third-party vendors and subject-matter experts. It’s also important to note that your sources don’t necessarily even have to be humans. And no, I’m not talking about robots-at least not yet. There are many non-human sources that would fit into this category that you can leverage when extracting requirements. These could include existing systems, both hardware and software, or existing documentation, such as governance documents, previously captured business architectures, training manuals and service agreements. 

A One- or Two-Person Job
In my last article, I encouraged group thinking for the development of a project’s glossary of terms. For labeling and categorizing your sources, I recommend essentially the exact opposite strategy. Like building a glossary, categorizing sources is busy work, but it’s busy work that should be taken on by as few people as possible; I’d recommend just the business analyst and, if he or she is feeling collaborative, the project manager. Too many opinions too early can lead to roadblocks of disagreement and the always dreaded analysis paralysis. 

Within the categories, the business analysts should also identify each source’s role and then the benefits that each source will realize from the completed products or services. The phrase “no stone shall go unturned” applies well here, because eventually everyone on your list-from the daily direct users to the software developer at your partner company to the CEO of your organization-will be affected by what you’re creating. So, start with the big picture, and then become as specific as you can. Inevitably, you’ll find that some of your sources fall into more than one category. This is not a problem, and is to be expected.

Once you’ve created your detailed list of categorized sources, you should share that list with the team for feedback

Is It Worth It?
In our need-it-yesterday business culture, your temptation may be to just start calling and e-mailing your sources and asking them questions about their requirements. But remember, business analysis is about planning, preparation and clarity. By going through the process of labeling and categorizing your sources, you and the project manager will begin to get a clear picture of the scope of your project and the amount of time, money and effort that will be required for successfully eliciting requirements. You’ll also be able to identify the risks involved.  For example, if you find that 60 percent of your sources are located in another country and many of them don’t speak your language, well, you’re going to have some extra work to do.  It’s best to realize that from the beginning as opposed to three months in.

Next Month-Choosing the Best Elicitation Techniques
How’s this for a cliffhanger? Labeling and categorizing your sources is also essential for helping you identify the best techniques to use for requirements elicitation. Of course, this just so happens to be the topic for the next article in this series, which will appear here next month. Until then, remember, the more specific you are in your labeling and categorizing, the more valuable the information you’ll have at your disposal later. 


Glenn R. Brûlé
has more than 18 years experience in many facets of business, including project management, business analysis, software design and facilitation. At ESI, he is responsible for supporting a global team of business consultants working with Fortune 1000 organizations. As the Director at Large for the International Institute of Business Analysis (IIBA), Brûlé’s primary responsibility is to form local chapters of the IIBA around the world by working with volunteers from organizations across various industries, including financial services, manufacturing, pharmaceutical, insurance and automotive, as well as government agencies.

Does the BA Role Belong in IT or the Business?

The question of whether the BA role should be defined with IT or within the business is one of those ongoing questions of organizational structure. As we progress in professionalizing the role of the BA, we will need to hammer out a useful response that accounts for the pros and cons of each.

Are you a BA in IT or in a business unit or function? What do you see as the pros and cons of each? Where do you think a BA should be in the overall organizational structure, and why?

It seems to me that more and more people are landing on the side of the BA role being defined and “hosted” within the business. If that overall paradigm is inevitable, what can we, as a community of practice, do to ensure that we preserve the advantages of the BA-in-IT paradigm?

Behind this question are various complexities related to change management, relationship management, solution scope, risk management, and other elements that can make or break a business case.

I hope you can take a minute to comment on your situation, what you’ve learned based where you are in your organization, and what you believe to be a sound direction for the BA profession.