If you still need some convincing regarding building relationships, here is one big reason you should bother. Build relationships to ensure your message is delivered. This thought popped into my head after seeing an interview with Bono, lead singer of U2. He is a huge advocate to reduce or eliminate the AIDS virus. He has helped raise money and awareness that is dramatically helping the cause. But Bono is not a doctor. He does not work for the Center of Disease Control. He is not trained to do the research, administer tests or provide medicine to patients. What he does do is use his influence to help raise money to support the cause. He uses his influence to convince lawmakers they should allocate funds and resources to support the cause. He delivers the message.
I speak with many BA professionals that get frustrated when they can’t convince their management that they need more focus on the BA practice. I speak with many BA professionals that realize projects are not going well, but are not sure how to get their message to the right person. Sometimes you don’t have the influence necessary to get your message across. Does that mean you should stop? Of course not. You need to detach the message from the delivery of the message. The point is not who delivers the message; the point is that the message gets delivered.
Most likely Bono won’t be stopping by your office anytime soon trying to convince your management that they need to fund your effort to start a Business Analysis Community of Practice. Go out and meet some new people in your company at all levels. Who knows, maybe they’ll be delivering a message for you.
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