The Mind as the Canvas

Written by Adam Pearson on March 20, 2024. Posted in Articles.

In the ever-evolving world of business analysis, the ability to convey complex data insights and concepts is paramount. For many, Visualization is a fundamental tool, often associated with software applications such as Power BI, Tableau, or Excel. In these tools an image containing all data points is generated for visual consumption and interpretation.

However, for Business Analysts who are certified with Sight Loss, this traditional approach of transcribing an externally generated image visualization into the mind can present a barrier to conducting their duties. In order to overcome these barriers it is essential to embrace non-visual representation, not only to ensure the Business Analyst with Sight Loss can complete their job, but by doing so it also develops and encourages many other benefits for the entire business.

Using a traditional Visualisation method, namely consuming and transcribing an external image into the consumers mind for analysis and interpretation, presents significant challenges for those who cannot access the external image in the first instance. Visualisation is an internal process and we use external stimuli to reconstruct this in our minds. These mental images can be real or imaginary, for example if I ask you to think of a pink elephant, you can do so, despite it not existing. The objective of having a pre-generated image to transcribe is one of time saving through consistency. By having technology that converts non-visual data into a visual image saves the user from having to do this themselves. Further, it also ensures that every consumer of the image has the same input and is therefore the internal process goes from reconstruction to transcription.

Think back to the pink elephant, if two people had to imagine it and compare, there would be differences in the size of the elephant, the ears, the hue of pink, and many other variables. Any question raised by the variability can be removed when transcribing, because you do not have to think about the construction of the image just the result of the image.

It is therefore logical to conclude that the essence of visualisation lies in cognitive processing and data communication methods. The communication method traditionally gives a visual representation before entering the mind, which is usually accepted by the brain as fact. There can be no more clearer way to draw out the problems of this than the recent phenomenon of the Changing Dress, which appears either Blue and Black or White and Gold to different people. Both versions are subjectively true. We accept pre-generated images to be true because of various reasons from the size of the dataset the image has been generated from, to the relationship between stakeholders, to the attitude and aptitude of the Analyst.

The concept of non-visual data representation is a crucial avenue for enabling not only Analysts with Sight Loss to excel in their roles, but to ensure that the risk of incorrect data insight is minimised.

There are several benefits to not relying solely on a pre-generated image. Firstly, enhanced data comprehension, namely non-visual data consumption that relies on auditory, tactile, and textual methods to convey the knowledge of data as data points, not visual graphics. Utilizing alternative communication methods can allow access and interpretation of complex datasets in a new and engaging way. This approach allows for a deeper understanding of the data, in the same way that reading a book cover-to-cover (i.e. the dataset), instead of just the blurb (i.e. a pre-generated external image) gives a fuller understanding of the content.

Secondly, when presenting findings to stakeholders, it can be beneficial for them to understand it not in a mental-visual aspect but as data points, facts, and relationships. This includes verbal descriptions, accessible documents, audio tracks and storytelling (as opposed to story boarding). By doing so, analysts can articulate their insights clearly and persuasively without traditional visual aids or statistical jargon. It can also enable the stakeholders to engage more effectively with the data and can apply their own domain knowledge, further helping the project being undertaken.

Thirdly, for those BAs with sight loss, the advancement in technology means that they can process data more effectively with Screen Reader software and tactile graphics, building a graph in the mind. Much in the same way that following instructions on Google Maps and actually walking the route, are two very different experiences. These tools can provide real-time feedback and enable analysts to explore data, scenarios, and outliers effectively, all while maintaining the focus on the data itself, instead of interpretations of data.

Fourthly, a further benefit of non-visual communication is increased collaboration and teamwork. Non-visual communication allows analysts to work seamlessly with both sighted and colleagues with sight loss, to share their findings, develop requirements, and craft compelling data narratives, centred on the concept or data’s intrinsic qualities.

Further to these benefits, non-visual communication can encourages innovative problem-solving techniques, because it does not funnel people into thinking visually, it does not bias them towards any particulars, by predisposing them to the stimuli of a pre-generated image. Analysts with Sight loss can apply their unique perspectives to explore different approaches and scenarios, contributing valuable insights to the analysis process without relying on visual cues.

In conclusion, within the realm of business analysis, non-visual processing is crucial for individuals who have sight loss to equally participate, but it can also present business-wide benefits. Embracing non-visual approaches empowers all staff members of an organisation to excel in their roles, offering enhanced data comprehension, alternative communication, and adaptive problem-solving techniques that focus on the data itself, not a pre-defined notion. As we strive for inclusivity and diversity in the workforce, it is essential that the business analysis field acknowledges the value of non-visual processing and provides the necessary support and resources for Analysts with Sight Loss to thrive.

In doing so, we ensure that all individuals, regardless of their Sight capability, have an equal opportunity to contribute their skills and insights to this dynamic field, with the primary focus on processing as the valuable core of their analysis.