Time to Prune Your Social Media History

Every week we hear about someone who has an embarrassing social post come back to haunt them. Even worse, this can lead to a loss of employment or being “canceled”. You need to actively manage your social image and reputation at all times. Wait! We have freedom of speech! Yes, but that does not mean freedom from accountability, judgment, and consequences. It’s up to you to set your risk tolerance. Here is guidance to help you decide and better manage your image.

Risks and considerations for having an expanded social presence

As I watched more and more people having to explain, delete, and apologize for past posts, I spent time considering my social trail, goals, and risk I was willing to take. Several major insights occurred to me:

  1. No one goes back to really old posts or sees what you like unless they are looking for someone specific or seeing who you are. When was the last time you scrolled through posts from 2 years ago?!
    1. Delete all old messages that do not have lasting value.
  2. What is acceptable now may be Cancelled in the future or understood under a different context. Imagine I posted about taking my niece to the zoo and how much fun we had. 10 years from now, what if zoos are considered horrible places of the past that unfairly incarcerated animals? There is such a limited value to having that post 10 years from now, that’s it’s just better to make it a point in time and delete it.
  3. Match your message and purpose with your platform: Social platforms are not a good place to sway opinions. I decided to focus on each location with how I could best reach my goal.
    1. LinkedIn – Professional image and content related to my current purpose and focus. Keep content timeless and safe to minimize professional risk. Don’t worry about history.
    2. Twitter – Pint in time notifications or very short updates. Delete all Tweets older than 30 days.
    3. Facebook personal account – Minimize personal account and lock everything down. Delete all posts after 1-3 weeks except for a few that are relevant to my public background or profile. Remove all tags to avoid conflict with comments or content changes later.
    4. Facebook Eckman Guides business page – Use as an extension of LinkedIn for professional posts, updates, and article sharing. Follow the same posting guidelines as LinkedIn.
    5. YouTube personal account – Get private except for low-risk videos I’m willing to have as public. (animal and dash camera videos)
    6. YouTube Eckman Guides – Use as an extension of LinkedIn for video content including presentation videos, podcasts, and topical playlists.
    7. Instagram – Use for professional photography sharing later. Minimize social interaction (likes, shares, comments).
    8. TikTok (or platform of the moment) – Just say no! Privacy risks are not worth it. This platform is not relevant to my content and purpose.
    9. Personal/Professional website – Use as primary professional marketing website and archive for support content, guides, presentations, videos, and recommendations.



Advantages of having an expanded social presence

  1. It’s required if you want to be an influencer – If this is your path, decide on your boundaries ahead of time and manually curate your content as needed.
    Advice: Develop a risk mitigation plan in case your posts or content draw negative attention. Delete and apologize is NOT enough of a strategy.
  2. You need views and likes to qualify for advertising standards – Deleting your history reduces your social influence and ability to hit advertising requirements.
    Advice: Define your goal and risk tolerance. Create guidelines for long-term content.
  3. Reaching a broader audience – You may reach more viewers and followers with a wider net.
    Identify your audience who benefits from your core value.
  4. Additional views – For some content, especially videos and podcasts, the majority of your views could come weeks or months later as more people discover your channel.
    Advice: Decide what is core to your message and keep that content until your purpose changes or the content is stale.

Tools to streamline social media management

Trying to manage your content and history manually can be time-consuming and difficult. Fortunately, tools are available to make it a little easier. I’m sure there are others or new ones since this article was written, but hopefully, this will help get you started. Note, I’m not endorsing any of these tools or articles, just saving you search time.

10 deadly failure traps to watch out for during your IIBA exam preparation

Business analysis has been identified as a key discipline in organizations across the globe. Business analysts enable the enterprise to articulate its needs, the rationale for change, and design and describe solutions that deliver value. Business analysis can be performed in a project or across the enterprise. It is used to understand the current state, define the future state and determine activities required for the transition.

This skill has been in great demand and seeing a significant growth pattern for the last few years and has been identified as the hot skill to acquire by LinkedIn Learning and the US Bureau of Labor statistics.

The BA profession is one of the fastest-growing occupations. Between 2014-2014* a 14% industry growth has been projected. BA career prospects growing are very promising.

*Source: US Bureau of Labor Statistics

However, many times we business analysts get caught up in our daily job. They perform only one part of this dynamic role over the years, keeping ourselves away from the practices/techniques beyond our organizational boundary. It is critical to get a holistic view of the profession and be skilled in the tools and techniques practiced across the industry to climb the career ladder and reach greater heights.

Industry certifications such as IIBA are proven ways to get oneself established in the industry and achieve much-aspired growth in the profession in terms of skill, visibility, personal branding, career growth, to name a few. In fact, it opens a myriad of opportunities for a business analysis professional.

This article is meant for those wishing to achieve IIBA certification on the first attempt without falling for the deadly failure traps.

The article will discuss:

  1. Strategy to ace the IIBA certification exam
    1. Choosing the certification to pursue
    2. How to come up with a perfect study plan for yourself
    3. Preparing with the best resources
    4. Choosing the right Mentor
    5. Putting up your application without breaking your head
    6. Preparing yourself with the right tools of exam simulators
    7. Learning the best tips to handle exam anxiety
    8. Getting the infrastructure set up to ensure a seamless exam experience
  1. The most common failure traps that many exam takers have stumbled on
    1. Memorizing BABoK instead of understanding the flow and the terminologies
    2. Relying too much on one’s experience as a BA
  • Lack of proper understanding of BABoK terminologies and expectation
  1. Not preparing with the right resources, right model questions, and simulators for practice
  2. Expecting direct questions from BABoK
  3. Poor time management
  • Exam anxiety / Getting stressed
  • Underestimating the exam complexity
  1. Inadequate preparation
  2. Getting stressed based on the initial difficulty level of questions



Strategy to ace the IIBA certification exam

  • Choosing the certification to pursue

If you are looking at making your foundation strong in the Business Analysis role and want to be a distinguished BA, you should get formally trained, skilled, and certified in IIBA certifications.

IIBA Certifications are the most desirable BA certifications for business analysts to excel in their careers.

IIBA has three core business analysis certifications: ECBA, CCBA, and CBAP, and 4 specialized certifications, AAC, CBDA, CCA, and CPOA.

The core certifications have been around for a while. They have gained popularity as they focus on business analysis skills and techniques. They also have some eligibility criteria set by IIBA for professionals to qualify to take up the exam.

Here is a basic guide to help evaluate which certification should you be pursuing:

  • Beginners/newbies, college grads, and anyone looking to start a BA career or transition to a BA career should pursue ECBA.
  • Professionals with 2.5+ years of BA work experience in the last 7 years of work history should pursue CCBA.
  • Professionals with 5+ years of BA work experience in the last 10 years should pursue CBAP.

Many times, one may not be a designated BA but may be performing the responsibilities of a BA; some of those roles are (but are not limited to)

  • ERP Implementation
  • Product implementation
  • Process mapping and improvement
  • Change management consultant
  • Functional consultant

The biggest myth around IIBA certifications is one must complete the lower-level certifications before moving to the higher one.

You can go to any level without going through the previous ones as well.


How to come up with a perfect study plan for yourself

  • Plan 1 hour of study per day or 6 -8 hours of study per week
  • Plan your study based on the kind of a learner you are, e.g., auditory, visual, kinesthetic, or reading writing
  • An expert/instructor-led class may be the best to start with, followed by studying the concepts from the BABoK/KAs. The expert provides a simpler way of interpreting BABoK and underlying concepts, making it easy to understand and follow.
  • Do self-study of the knowledge areas, one by one, followed by quizzes or questions based on each knowledge area, to test your understanding.
  • Take practice exam question
  • Timeline
    • Training Sessions: 1 week (Fast track) /4 – 8 weeks (staggered class)
    • BABoK study guide: 2 – 3 weeks
    • BABoK reading: 2- 3 weeks
    • Flashcard, Video & Audio learning (optional): 2-3 weeks
    • Quizzes
  • Chapter-wise tests: 4 weeks
  • Revising the areas where you faltered: 1- 2 weeks
  • Revise study guide and key concepts: 1-2 weeks
  • Simulation exam: 2- 3 weeks


  • Preparing with the best resources

Though BABoK is the ultimate guide that one needs to prepare for the IIBA core certifications, the book’s sheer size makes it very intimidating. A foolproof plan for preparation should include additional study material to help absorb the main concepts of the BABoK.

A good step is to get hold of a good BABoK Study Guide from an IIBA endorsed training provider, along with other curated content like question banks, exam simulators, exam tips & prep plans, video & audio learning, etc.

Crisp and curated study content will reduce your study time and help you prepare in a more structured manner.

Additive’s best-selling free eBook, 200 IIBA® Exam Prep Questions, is an amazing resource to accelerate your journey towards becoming a highly paid and sought-after IIBA certified business analyst. Utilized by 1000s of BA professionals globally, this book has everything you MUST know to ace your IIBA Exams along with 200 IIBA sample questions!

  • Choosing the right Mentor

A crucial part of the IIBA certification exam preparation is that you should choose the right Mentor. A mentor is usually an IIBA certified trainer/coach who is an expert in the business analysis domain. Make sure that your trainer has not only gone through the rigorous IIBA exams and aced it but also knows what it takes to crack them.

Having someone qualified to guide you through the certification exam preparation can make the entire process less daunting. The help that your Mentor can provide in decoding BABoK is priceless not only for your IIBA exams but also to become a high performing BA and stand out in your BA job.

  • Putting up your application without breaking your head

The application for the IIBA certification exams can be filed through the IIBA website. The Handbook- core-ba-certification-handbook.pdf (IIBA®.org), gives the detailed steps on filling the application form.

Adaptive US offers an Application Simulator as a part of its Certification Prep Training, that takes care of all the requirements from IIBA for the certification exams.

  • Preparing yourself with the right tools – Exam Simulators

A good set of simulation questions prepares you for the various kind of questions that you will face in the actual exam.

Go through the explanations given for the answers during the test. They will help you in assessing your strengths and weaknesses. Study the areas that you have faltered in once more.

Remember, these simulation practice tests give you the most accurate feedback on your exam readiness. They let you know how well you have understood the BABoK and able to apply it in a given case or a scenario. This gives you extremely valuable knowledge to apply in your BA job as well, where you need to put your concepts/techniques to use.

You can consider yourself ready for the exam once you consistently score over 80% in each knowledge area of your simulation exams.

  • Learning the best tips to handle exam anxiety

For BA professionals who have most probably not written any exam for quite some time, maybe decades, the thought of writing an exam can be pretty stressful. While it is quite normal to be a little nervous about giving an exam, you should not allow exam anxiety to be debilitating.

Some tips for handling your exam anxieties:

  • Eat healthily and exercise regularly
  • Get plenty of sleep
  • Learn relaxation techniques
  • Have a positive mental attitude
  • Keep to a regular and structured study routine
  • Do not feel anxious about the ‘Inadequate Preparation’ feeling
  • Take an adequate number of practice exams. Once you score well on these exams, the anxiety level should reduce.


  • Getting the infrastructure set up to ensure a seamless exam experience

The IIBA exams are now available online. This is an excellent step from IIBA as it allows BAs around the globe to appear for the exams and allow them the ease of giving the exam from the comfort of their homes.

The exams are now live and remotely proctored, requiring a desktop or laptop, a good internet connection, a working webcam, and a microphone.

The infrastructure requirements that you need to ensure-

  • Your identity proof copy
  • Make sure that you have the hardware required for the exam.
  • The online proctored exam is dependent on the Internet connectivity, firewalls, VPN, and camera quality. Make sure that these are of good quality and functional.
  • Perform the compatibility test on the scheduling website- https://home.psiexams.com/#/home. This will ensure that there are no kinks during your exam time.

The blog Ground Rules for IIBA Online Examinations gives you a detailed view of all the infrastructure requirements and the rules for the IIBA certification exam.


The most common failure traps that many exam takers have stumbled on

  • Memorizing BABoK instead of understanding the flow and the terminologies

IIBA exams like CBAP and CCBA are competency-based. To answer the IIBA exam questions, you need to understand the concepts in BABoK and their application, rather than memorizing the book. You need to understand the tasks, techniques well, and their relationship with each other. Though it is useful to commit some of the concepts in BABoK to memory, you cannot answer the questions by rote.

  • Relying too much on one’s experience as a BA

The answers to the IIBA certification exam questions are based on the concepts, tasks, techniques and definitions of BABoK rather than your individual experience as a BA. Instead of using your work experience to answer the questions, you need to apply the concepts from BABoK to the real world and then answer the questions. The inability to correlate the knowledge of BABoK can be detrimental to your exam performance.

  • Lack of proper understanding of BABoK terminologies and expectation

IIBA exams like ECBA are knowledge-based, and thus, you need to know the terminologies to answer the questions correctly. In the higher-level exams, there may be terms from BABoK that are not generally used in your organization. It is essential to know the terms used in BABoK and relate them to the terms used in your organization. Therefore, you need to familiarize yourself with the terms used in BABoK to pass the exam.

A good BABoK Glossary explaining the various terms is a very helpful and valuable resource.

  • Not preparing with the right resources, right model questions, and simulators for practice

If the learning material, practice questions, and simulators you are using are not adequate or based on BABoK, it will be challenging to clear the exam.

Attending an IIBA Certification training course will help not only with the resources required to prepare for the certification exam but will also help you identify the study methods that work best for you.

You can attend the live Interactive Exam Tips Webinar with Adaptive experts and ensure your chances of passing the exams on your first attempt

  • Expecting direct questions from BABoK

Another reason why many people fail to clear the exam is that they expect direct questions from BABoK. Exams like CCBA and CBAP have no direct questions. The questions are lengthy and complex.

  • Poor time management

Time management is the key skill to cracking the IIBA certification exams. There have been cases where people have struggled to complete the exam. Several of our past students have told us that they could finish the exam just in time.

Some questions, like case-based or mathematical questions, require more time than the others, so it is essential to keep track of the time you spend on each question.

You should formulate a clear time management strategy that will help you optimize your time during the exam.

  • Exam anxiety / Getting stressed

Exam anxiety has the power to wreck weeks and months of hard work and preparation. There are several strategies, as discussed earlier in this blog, that can help reduce exam anxiety. Practice those steps diligently to be stress-free on your exam day.Exam anxiety / Getting stressed

  • Underestimating the exam complexity

Sometimes professionals with ample BA experience feel that their experience will help them sail through the IIBA exam like a cakewalk.

Underestimating the exam, its difficulty, and becoming complacent are some of the main reasons for failure in the IIBA exams. You need to remember that though BA experience is important and it helps, that is not the only thing required to become successful in the exam. To achieve your certification goal, you need to dedicate time to read through and prepare from BABoK and apply the concepts learned to answer the questions.

  • Inadequate preparation

Some of the reasons why the exam preparation is not adequate are-

  • Going for the exam too soon- If you are unsure of your preparation level, wait until you are comfortable with BABoK and then submit your application.
  • Inadequate preparation time- IIBA exam needs a dedicated amount of study time. If you do not devote adequate time to study, it is more likely than not that you will be unsuccessful in passing the exam.
  • Not being guided by the right Mentor/ Coach
  • Not attending a proper IIBA certification training under an EEP (highly recommended by IIBA)- Statistics have proven that people who attend a prep course tend to have a higher chance of achieving their goal.
  • Inadequate question preparation- It is well known that practice makes a person perfect. Thus, it is imperative to practice as many sample exam questions as possible. Simulation tests help you understand the level of complexity of the questions you will face during the exam.


Getting stressed based on the initial difficulty level of questions

Many exams follow the approach where intentionally, the initial questions are tougher. This is done to test the candidate’s mental strength, confidence level, and ability to handle complex tasks.

Keep your cool, and don’t get flustered, as the stress will negatively affect your performance.

This will help you chalk out your certification path that will lead to success in completing your IIBA certification goal. The above strategies and common mistakes will definitely the points you want to make sure to follow and ace your IIBA exam on the first attempt.


What is Business Agility

Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent. – Bill Gates

Business agility is not about rolling out New Ways of Working (NWOW) or Agile methods via a ceremony, but it is about business analysis capability to continually assess the market needs & being able to reshape & remodel an organisation to meet these needs.

A generation ago, a “Kodak moment” meant something that was worth saving and savouring. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. – Scott D. Anthony

As we are entering the 5th Industrial revolution, the age of software, we can see that business agility and software engineering excellence are paramount for organisational success.

Today six of the top organisations in the world are technology companies and four were founded by software engineers. It is not surprising to predict that those organisations that master software engineering in the next decade will survive & thrive, while those that don’t will flounder or dwindle.

Even traditional manufacturing companies such as car manufactures are being disrupted. The electric car now utilise over 1 million lines of code & it is predicted that the autonomous car will require over 1 billion lines of code. Car manufactures will employ more software engineers, business analysts, testers than production line workers in five years time.

How do you improve software initiatives? Are you taking control of your software engineering or are you only using cookie cutter New Ways of Working (NWOW) for Agile transformations?



Connecting software initiatives to business outcomes through value streams is the key. Success can only be driven by the market that drives the reshaping of the business. If you have no connection between your delivery squads and business success, you will inevitably fail.

We trace from market analysis, value streams and delivery backlogs to make sure that business agility is realised fully. Feature driving, compliance driving, user ability, or low defect driven are measured to enable real business agility for a competitive advantage.

Exceptional business analysis is the key to successful business transformation for the future uncertainty. The best way to predict and lead the future is to create it.

  • Increased ROI: Business analysis keeps the focus on the value delivery to the customer. Enabling organizations to better define products with business analysis to deliver the right outcome that meets customers needs and eliminate requirements with minimal value.
  • Increased success rate: 71% of failed software projects can be traced to poor requirements – CIO Magazine, 2006. Mitigate the risk of failed initiatives with business analysis throughout all planning levels and prioritize implementation of requirements with the most potential benefit to the customer.
  • Reduced costs: Better defining the product and focus on the right requirements eliminates unnecessary changes or rework with logical and orderly decision-making, tailoring and aligning solutions to the business or customer needs.
  • Gain competitive advantage: Accelerate product delivery and be the first to market to gain market share by creating a clear roadmap from the current to future states and building a consensus among stakeholders”. IIBA

Here’s the thing about exceptional business analysis

 Business Analysts help your company to think about the “why” before going ahead with a strategy, which will helps prevent technology initiatives from providing little or no value to your organisation.

Here’s an example of exceptional business analysis. A client sought a solution to manage their approval process and documents. These were associated with their major energy capital projects, having a value of up to $100 million.

We analysed the business process automation, mapped the future state processes, and explored the business and functional requirements through a series of stakeholder workshops. This was achieved by using aspects of our methodology and customising templates from our Business Analysis Centre of Excellence (BACOE)

­­­Based on these documented processes and requirements, we developed an automated workflow solution.

The outcomes of the process automation solution were:

  • Increased consistency of the approval process
  • An automated audit trail for the approvals
  • An increase in document tracking, resulting in a greater efficiency with approvals
  • Reduced time spent on approvals by eliminating manual approvals
  • Reduced resource wastage on printing

In the final analysis, we found that by minimising the delays for approvals, this reduced the external contract resources required for approval processes. Within six months, the cost of developing the solution was paid for by the benefits of the automated workflow.

An exceptional Business Analyst requires a unique skillset that many senior executives have never experienced. However, you need to engage in proper business analysis to provide a greater chance of transformation success.

As increasingly competitive organisations look to become more innovative to survive and prosper with technology, business analysis is critical.

If you want to deliver better products & services to customers, and not to become a “Kodak moment” then let us help you to improve your software initiatives!

Copyright © 2021 www.business-analysis.com.au

Keeping Customers Happy: Understanding Information Needs

One of the many perspectives that need to be balanced when conducting business analysis is that of the customer. Quite rightly, tools like personas and journey maps form a part of the BA toolkit and these (and other) tools can be deployed to gain a representative understanding of what customers or other stakeholders want. As well as understanding what they want, another angle that is worth consideration is their pain points or frustrations. Gaining an understanding of what isn’t working now can be incredibly helpful when figuring out how a particular journey should change.

Within their current frustrations, one area to probe is their information needs. Quite often an otherwise perfect service might feel frustrating just because a customer doesn’t know what is happening, or when it will happen. Imagine you ordered a product online and no indication was given over when it would be delivered. You’d probably form an expectation based on your experience with other online retailers and might expect delivery in 2 or 3 days. If the product hadn’t arrived after 6 or 7 days, you’d probably chase. This creates frustration and works for you, and it creates additional work for the company (as they have to deal with unhappy customers chasing their products). If, however, a clear expectation of the delivery was set at the outset before you purchased the product you’d have been able to make an informed choice. Perhaps the company might add a line to its website “Our products are bespoke, and made to order. This means they take 7-10 days to be delivered, we’ll provide you with an estimated delivery date when you order”.


This probably sounds like a trivial example, but it illustrates a wider pattern. Sometimes a journey can be improved by the selective and timely provision of information. This provides confidence to the customer (“ah, I know when it’ll be delivered”) but also cuts down on queries and chasers. These are the types of incremental change that can increase satisfaction while simultaneously reducing rework and the associated costs. Some examples are shown below:
Pattern Example
Confirming Texting confirmation of an appointment, so a customer doesn’t feel they have to ring and confirm
Committing Emailing confirmation of a key commitment which had been verbally made over the phone
Preempting Predicting common queries and providing information at an appropriate time (e.g. a hotel might email the check-in / check out times and details about parking 24 hours before a customer is due to arrive)
Providing Visibility Letting someone calling with a query know their place in the queue
Allowing Scrutiny Let the customers view all of the information you store about them so they have confidence that everything is correct.

There are many other possibilities, of course, and the ones that are relevant for you will depend a lot on the environment and context that you’re working in.

How To Find Information Needs

The question becomes “how do we find out what information our customers value?”. Ironically, providing too much information at inappropriate times can create problems too (I’m sure we’ve all been victims of ‘information overload’!). There is no easy answer to this question, but one key thing to do is to ask them.

 Of course, if you have thousands of customers, it won’t be possible to ask everyone. Yet surveys, workshops, and focus groups are ways of getting insight into what customers really want.  It may be that an internal team such as marketing has already commissioned detailed customer research and we can piggyback from that.  There may be a goldmine of information in other places too, such as:

  • Complaints logs: Some complaints may be due to a mismatch of expectations, which might indicate an information need
  • Operational logs & statistics: If there are high volumes of a particular type of query, this may indicate an issue. However, statistics should always be treated with caution until their validity and accuracy are known.
  • Front-line staff: People who actually speak to customers often have a very good idea of common queries and gripes. If there’s absolutely no practical way of speaking to customers, speaking and observing front-line staff can provide a useful proxy.

Once potential improvements have been identified, they can then be sketched out/prototyped and feedback can be sought.  Nothing beats actual feedback from those that are affected, and this might refine other areas for improvement too!

How do you handle customer information needs? I’d love to hear your views.  Feel free to connect with me on LinkedIn and let’s keep the conversation going!

Sixteen Business Analysis Principles

A principle can be defined as an underlying fundamental law or concept. Therefore, Business Analysis principles are the basic rules that should be followed to manage changes successfully.

The Business Analysis Book of Knowledge (BABOK) does not currently contain an official list of principles for successful change initiatives. However, IIBA’s Agile Analysis Guide provides 7 principles which are:

  1. See the whole.
  2. Think as a customer.
  3. Analyze to determine what is valuable.
  4. Get real using examples.
  5. Understand what is doable.
  6. Stimulate collaboration and continuous improvement.
  7. Avoid waste.



Here are 16 Business Analysis Principles we are proposing:
  1. Set clear and objective goals and outcomes – A change without clear objectives is bound to fail.
  2. Engage stakeholders continuously – Stakeholder needs are the reason for the change. Stakeholders must work together throughout the project.
  3. Include all relevant stakeholders – Successful change management requires all key stakeholders to be included in the change initiative.
  4. Think holistically – Changes affect people, processes, and technology and are essential for successful change.
  5. Adapt vigorously – Welcome change for competitive advantage.
  6. Deliver iteratively – Better outcomes frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  7. Encourage change adoption – Motivate stakeholders to change for the better.
  8. Communicate frequently – The most efficient and effective communication is face-to-face conversation.
  9. Measure continually – Better outcomes are the primary measure of progress.
  10. Work sustainably – Stakeholders should be able to maintain a constant pace indefinitely.
  11. Pursue excellence – Continuous attention to excellence in business analysis skills, processes, and tools.
  12. Avoid waste – Art of maximizing the number of requirements not done–is essential.
  13. Reflect regularly – Stakeholders reflect on how to become more effective, then change behavior accordingly.
  14. Organize dynamically – Best solutions emerge from self-organizing teams.
  15. Manage risks proactively – Identify, analyze, and mitigate risks
  16. Define roles and responsibilities – Set clear expectations from all key stakeholders.

I sincerely believe having a set of guiding principles for a profession is extremely valuable. Do comment about any other key principle we should include in the principles.