Navigating Multiple ‘Right’ Answers in Business Analysis
We’ve probably all experienced situations where there are multiple ‘right’ answers to a question. This is particularly true with questions that appear straightforward, but actually hide significant nuance. Let’s take a seemingly simple question;
“Who released the song ‘The Boys of Summer’?”
If you know the answer, you might instinctively reply “Don Henly”. However, if you said The Ataris, or DJ Sammy, you’d also be correct, all of these bands/artists have released the song. Depending on when you were born and the type of music you listen to, you might be familiar with one, many or none of those tracks. You might even know of other versions!
Equally, you might have interpreted the question ‘who released this song’ as relating to the record label or promoter. So you equally might have responded “Geffen” or “Universal Music Group”, and you’d have been correct…
If it’s hard to get a single ‘right’ answer to a seemingly simple question like the one mentioned above, what hope do we have when undertaking requirements elicitation? We might be seeking to understand how a particular process works today, how things could be improved, or perhaps we’re wanting to understand potential requirements for an IT system. People are naturally going to have different opinions and experiences.
Yet if different people have different ways of undertaking the work, or if there are different views on what ‘good’ would look like, what do we do? How do we avoid missing (or misunderstanding) crucial information?
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Avoiding Elicitation Woes
There’s no silver bullet, but three key considerations are specificity, multi-sourcing and modeling.
Firstly, it’s worth thinking about the specificity of any elicitation activity. By this I mean what level of granularity are we seeking. If we are at the very beginning of an initiative, we might be seeking answers to very big, macro-level questions. These will help us determine what direction we should take and where we should follow up. By their nature, these questions are big and fluffy, and there can be a tolerance for error in the answers. “Do you think the claims process works well?” is a big, broad, question. If the answer is “no” then it gives us something to follow up on.
Equally, as we get closer to granular requirements, we ought to be seeking very specific information. It’s crucial to actively seek to understand key terminology and probe into specific areas. We might probe into particular areas where improvements are necessary, and this is likely to require uncovering more and more detail. Feeling empowered to ask “what do you mean by that?” is a must.
Specifying contextual information such as the timeframe or situation is key. “In 2003, which band released ‘The boys of summer’ from their album ‘So Long, Astoria’” is a more specific question than the one mentioned at the beginning of this article. Equally “once a potential insurance claim has been reported by a policyholder by phone, what determines what happens next? What rules or decision logic are applied, and how?” is a more specific question than simply asking “what happens with claims?”.
Embrace Multiple Sources
However much specificity we gain, rarely will one person (or team) have a full view of a situation or process. Seeking multiple sources of the ‘truth’ is important. How a procurement process works, and whether it is efficient or not, will depend on who you ask. A procurement team might think its processes are very efficient, but managers from other departments trying to procure services might disagree as they feel procuring a product or service takes too long. External service providers might have a different view, particularly if their invoices aren’t paid on time!
Understanding different stakeholders’ perspectives will help to gain a 360 degree view. This helps avoid situations where an improvement is implemented that works very well for one group, but makes life much harder for others.
Modeling for Validation
Elicitation and modeling are sometimes seen as separate activities, and I have never understood why. I’m sure I’m not the only person who has sat with a stakeholder and sketched out a process, then quickly shown my sketch and said “is that what you mean?”.
Creating informal models is a great way of ensuring that everyone is on the same page, and also a great way to spot gaps. It might identify that there are different teams undertaking a process in different ways—and one way of improving the situation might be to unify this.
Not only this, but having some kind of model to point at ensures that areas of agreement/disagreement can be clearly highlighted. Creating a shared model, whether that’s an ‘as is’ or a ‘to be’ model, ensures that people are on the same page. It helps avoid situations where everyone appears to agree, but different stakeholders have slightly different views on what should be done.
The Power of Perspectives
All of this highlights the power of perspectives. Typically different stakeholder groups each know a bit about a particular situation or process. The art is to get enough coverage, enough variety, sufficient perspectives, to see a feasible and desirable way forward.
Doing so will ensure that the end solution or product is one that the stakeholders actually want to use!